Stud photographs are a great way to advertise any animal you want to promote or rent out for stud fees.  Photographs show the muscle and form of the animal, which is what a lot of people look at (along with bloodlines) before deciding in your favour. Today, where print and internet advertising are the primary media for promotion, success often translates into quality professional photography.

It is often the viewer's initial contact with the animal, forming their first impression (which is hopefully favourable, because there is no second chance to make a good first impression).  It can mean the difference between people marking the page or moving on.   To quote Stuart Vesty1 "After you consider the costs of owning, training, showing, and promoting a horse, the money spent on professional photographs is often insignificant in comparison, but can be important as anything when it comes to another's opinion of him."

So whether you want to advertise Stallions at Stud, Horses for Sale or just have a great photograph (taken on site or at a show) of your equine to have on your wall or in your wallet, consider investing in a professional image . . . . .  it's your choice.

 

    ADDITIONAL READING . . .

SELLING A HORSE - IT'S ALL IN THE PHOTO

Trying to sell a horse in the current market is a big challenge.  One thing that can make or break a sale is a good quality photo . . . (more)

                    10 TIPS FOR PHOTOGRAPHING YOUR HORSE FOR SALE

Having great photos is essential when you are selling your horse. The first impression a potential buyer gets when they look at your ad is your photos. Here are some tips to get some great photos for your sales ad  . . . (more)

 

 

   WISE WORDS

"No matter how advanced your camera you still need to be responsible for getting it to the right place at the right time and pointing it in the right direction to get the photo you want."

                                                                                              - Ken Rockwell

 

 

 

 

1 *Arabian Horse Times, Marketing Guide 1999, page P